Springdale, Utah was originally the location Redford wanted for the Sundance Institute and later the Sundance Film Festival. It took several years and a booming population in Southern Utah to get film enthusiasts to give it a try.
The founders of the Red Rock Film Festival originally began a competition of college shorts in 1991. Later, the festival became Zion Flix, a film series formed as a test run to see who would come to little Springdale, Utah to see new films. The result was a sold out opening and closing night in September 2004. The mini festival opened with "The Experiment" and followed with other films "Foxhole," "Max: A Cautionary Tale" and concluded with "Happily Even After."
2005 was a big year when Zion Flix and the Zion Independent Movie Camp joined forces to include more than 70 films with the non-profit 501(c)3 organization. At first it was hard to believe that the festival had as many films as it did for a new film festival. The answer came from the directors who attended and enjoyed their stay in red rock country: location, location, location.
In 2007 the Red Rock Film Festival opened to include works from several film festivals and events in the area: Zion Flix, HorrorFest, Zion Independent Film Festival & Movie Camp (Young Filmmakers,) Dive-In Movie, Z-Arts, Butch Cassidy Film Run and Zion Film Festival. As a result of this experiment of having several events at once, the new Red Rock Film Festival has reformed to present a new festival to the world.
By 2010, the festival continued its international attention, receiving 701 submissions from 47 countries.
To encourage the production of media in both the independent and professional market that portray the human race in a positive light, and to applaud original works that redefine media through innovation, creativity and sensitivity that both enlightens and educates audiences from around the world.
Red Rock Film Festival of Zion Canyon offers a serene environment for incredible film.
The festival accepts entries of all genresfrom shorts to full-length features, and is held in Southern Utah beneath the majestic red mountains of Zion Canyon.
To encourage the independent spirit, Red Rock strives to find a home for all films that qualify in competition. This gives the filmmaker a chance to give their work exposure even if they may not make the festival finals.
The demographic is well educated and consists mostly of empty-nesters, young college students and seniors. The festival also aims to find new films for seniors as well as quality films for youth, sports films and films with American Indian themes.
Red Rock is the newest incarnation of the film festival in Southern Utah. It evolved from a college film competition in 1991, and became an international event in 2004.